Deliberate practice. 10,000 hours. Tipping point. Growth mindset. Awareness ladder. Sticky ideas.
You might have come across terms like these in your quest to learn more about content creation and marketing.
Some of them might have sparked curiosity while others had you scratching your head. I don’t blame you, especially if you are new to the world of business and striking it out on your own.
Memes like these have been around for a while and for that, we have some ground breaking books to thank.
Books that have been penned by great minds like Malcolm Gladwell, Robert Cialdini, Seth Godin, Heath Brothers, Simon Sinek, Guy Kawasaki, Dan Pink and many more.
If you haven’t had the pleasure to pick their brains yet, there is a simple way of doing so. Just go down to your local bookstore or library and pick up a copy of their best selling book.
Here is a list of my top favourites that you should definitely check out. (Links point to the book sites, NOT to Amazon listings.)
Note: I am NOT an affiliate of any of these sites. When you borrow or buy these books, I only get paid in warm thoughts – and fuzzy feelings … the ones you get for helping someone out!
Start With Why: How Great Leaders Inspire Everyone to Take Action by Simon Sinek
Platform: Get Noticed in a Noisy World by Michael Hyatt
The Personal MBA: A World-Class Business Education in a Single Volume by Josh Kaufman
Crush It!: Why NOW Is the Time to Cash In on Your Passion by Gary Vaynerchuk
The $100 Startup by Chris Guillebeau
So Good They Can’t Ignore You: Why Skills Trump Passion in the Quest for Work You Love by Carl Newport
Escape from Cubicle Nation by Pamela Slim
Problogger: Secrets to Blogging Your Way to a Six-Figure Income by Darren Rowse & Chris Garrett
The Entrepreneur Equation: Evaluating the Realities, Risks, and Rewards of Having Your Own Business by Carol Roth
The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It by Michael E Gerber
CONTENT CREATION & MARKETING
Clout: The Art and Science of Highly Influential Web Content by Colleen Jones
Content Rules: How to Create Killer Blogs, Podcasts, Videos, ebooks, Webinars and More that Engage Customers and Ignite Your Business by Ann Handley
Content Strategy for the Web by Christina Halvorson
The New Rules of Marketing & PR: How to Use Social Media, Online
Video, Mobile Applications, Blogs, News Releases, and Viral Marketing
to Reach Buyers Directly by David Meerman Scott
Accelerate!: Move Your Business Forward Through the Convergence of Search, Social & Content Marketing by Arnie Kuenn
Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing by Lee Odden
Blah Blah Blah: What To Do When Words Don’t Work by Dan Roam
Made to Stick: Why Some Ideas Survive and Others Die by by Chip and Dan Heath
The Art of Explanation: Making Your Ideas, Products and Services Easy to Understand by Lee Lefever
Enchantment: The Art of Changing Hearts, Minds, and Actions by Guy Kawasaki
The Impact Equation: Are You Making Things Happen or Just Making Noise? by Chris Brogan & Julien Smith
Engagement from Scratch!: How Super-Community Builders Create a Loyal
Audience and How You Can Do the Same! by Danny Iny
Influence: Science and Practice by Robert B. Cialdini
Fascinate: Your 7 Triggers to Persuasion and Captivation by Sally Hogshead
Predictably Irrational: The Hidden Forces That Shape Our Decisions by Dan Ariely
To Sell Is Human: The Surprising Truth About Moving Others by Daniel H. Pink
Contagious: Why Things Catch On by Jonah Berger
DESIGN, USABILITY, COPYWRITING
Convert: Designing Websites to Increase Traffic and Conversion by Ben Hunt
Don’t Make Me Think: A Common Sense Approach to Web Usability by Steve Krug
The Copywriter’s Handbook, Third Edition: A Step-By-Step Guide To Writing Copy That Sells by Robert W. Bly
Web Copy that Sells by Maria Veloso
Drive: The Surprising Truth About What Motivates Us by Daniel Pink
Switch; How to Change Things When Change is Hard by Chip Heath and Dan Heath
The Power of Habit (Why We Do What We Do) by Charles Duhigg
The Fire Starter Sessions: A Soulful + Practical Guide to Creating Success on Your Own Terms by Danielle LaPorte
The War of Art: Break Through the Blocks and Win Your Inner Creative Battles by Steven Pressfield
Accidental Creative How to Be Brilliant at a Moment’s Notice by Todd Henry
Steal like an Artist by Austin Kleon
Now, Discover Your Strengths by Marcus Buckingham
Talent Is Overrated: What Really Separates World-Class Performers from Everybody Else by Geoff Colvin
The Checklist Manifesto: How to Get Things Right by Atul Gawande
Tiny Buddha, Simple Wisdom for Life’s Hard Questions by Lori Deschene
Making Ideas Happen: Overcoming the Obstacles Between Vision and Reality by Scott Belsky
The Big Moo: Stop Trying to be Perfect and Start being Remarkable by Seth Godin
Outliers: The Story of Success by Malcolm Gladwell
The Dip: The Little Book that Teaches You when to Quit (and When to Stick) by Seth Godin
The Happiness Project by Gretchen Rubin
Quiet: The Power of Introverts in a World That Can’t Stop Talking by Susan Cain
Needless to say, this is a growing list. Make sure you check back often for newist recommendations.
Email me your favourites if they are not on this list.
(marya.writinghappiness at gmail dot com)