Once upon a time, blogging was short and sweet.
Now, it’s anything but.
People have this need to create really long posts.
What is it that motivates them to produce content where the word count runs into thousands?
Loooong case studies, 67 links to something, 102 reasons why you must share this post kind of stuff.
Does anyone read them?
I bookmark them, share them - and often forget about them.
They are nothing more than a reference file for me.
I understand they are great for link building. You do one and you have hundreds of blogs lining up for link juice. I believe ‘link bait’ the is the name they go by.
They are also posts in the running to go viral.
There is actually a term for it too – EPIC.
When you see it, you know the post is going to be – REALLY LONG.
So, where are all the 500 worded gems gone?
I say bring them back.
Lift the pressure from our poor backs.
Social media, SEO, networking, regular content creation …
And now the expectation to write book chapters disguised as blog posts.
What happened to cookie content?
According to Sonia Simone of Copyblogger, cookie content is short and digestible. It tells you something that you can do - right now.
Not put it on the To-do-in-the-near-future List.
You tell me, do you prefer short, long or really, really long posts (EPIC in case you have forgotten).
You know, just asking!
Here are some of my recent favourites, a sampling of what I read word to word of and had a blast doing it.
As a freelancer, you can make 6 figures a year with just three strong relationships by Nick Usborne (470 words)
The Best Way to Make Money on Your Blog? Give Them What They Want! by Brankica Underwood (587 words)
Why I’ll Never Quit Commenting on Other Blogs by Annabel Candy (716 words)
Face It – Not Everyone Can Be a Great Copywriter! by Ruth Zive (765 words)
7 Simple Ways Bloggers Can Learn From — and Earn Like — the Superstars by Carol Tice (770 words)
What do you think?
What do you want more of? More nibbles or 7 course meals that go on for hours.
I am in the mood for cookies today. I say, bring it on …
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I also talk about creating the 'right' content to attract 1,000 email subscribers. The 'right' people. The ones who will buy YOUR course.
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A checklist for everything you need to do to make your blog awesome. Jon Morrow, Boost Blog Traffic
Around the Web
Best advice I have seen on this: 23 Top Tips to Make Your Blog Posts More Conversational. Michael Hyatt, Platform University
Nice roundup of tips here. Great write up and keep up the good work! Chris Garrett, Authority Blogging