You have probably heard many times that you should picture one ideal reader and write for them.
You are aware that this makes your message targeted, practical and benefit driven.
But did you know that by writing a reader’s profile, you can take the confusion, uncertainty and lack of direction out of your blog?
Writing your ideal reader’s profile will help bring huge clarity to your blogging goals. It adds cohesiveness to everything you do and pulls everything together.
Here are 4 reasons to do this now.
1. Really See if Something Needs to be Said
It goes without saying, but write every single post with the intent of helping your reader. If you can imagine them, you can imagine their problems and this will aid you in writing really practical, useful posts.
Have nothing to say? Just don’t write to fill the pages. Plan for this before hand so you have material ready for when you are facing a block.
2. Discover Hidden Opportunities
By writing a profile, you could suddenly have a fantastic business idea. Something that should have been so obvious, but wasn’t until now.
Say you wanted to write an ebook for a long time? Maybe you want to offer one as an incentive for people to become a subscriber. Perhaps you want to test the waters before you launch a specific product. Maybe, you just wanna see if you have it in you to write one?
The thing that has stopped me for the longest time was, I thought so many ebooks are floating around the net, why would someone be interested in mine?
Picturing my ideal reader really helped me to answer this question – it really put it in perspective for me.
I finally understood that your first ebook doesn’t have to be the cleverest document on earth. It doesn’t have to offer breakthrough insights. It just needs to build around one main point that is relevant to your ideal reader. For starters, it needs to answer one specific question - solve one problem. It can be concise; it doesn’t have to 100 pages.
All it needs to be a stand out is one idea that helps your reader in some way, and that idea will come from having a conversation with your ideal reader.
By writing a profile, you can really identify opportunities on how to monetize your blog with the view of helping your reader.
3. Reassess your Direction
If somewhere along the way, you wake up and wonder what you are doing, you are not alone. Every once in a while, all of us doubt our own plans and the ability to stick with them.
If you are getting bored, it could be that you need a break, or it could be that what you are writing about on your blog is not exciting enough.
Think of what you need to write that will excite your ideal reader? This will help you to publish only highly relevant content on your blog.
4. Connect with Your Audience
You can really personalize your posts reminding yourself that you are writing for a real person. You can be human too and this will help your audience like and trust you.
How to Create your Reader Profile
It is a simple process. Imagine the person you are writing to or hoping to attract and create a persona for them. Try to be as specific as you can, trust me it will help you pull every element together on your blog.
You might be surprised that it is not as easy as it seems. Keep going and the actual process will reveal many insights.
Your ideal reader’s profile should provide the following.
- An overview of demographic information about your reader: age, background, interests etc. This will help you to fine tune your blog to appeal to that demographic.
- A list of their needs and problems. What keeps them up at night?
- Their reasons for visiting your blog. Why they read yours?
- Their level of expertise.
- Their goals and dreams.
You can make create many personas but it might be useful initially to create just one – of your ideal reader. You will be surprised to see it looking like yourself but don’t allow it to be a clone.
Here is my own Ideal Reader Profile
So, have you got anything in common with Elizabeth Ali? Are you my ideal reader?
Leave a comment below, I love to respond to each one of them!
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