Gary Bencivenga, the legendary copywriter, offers some excellent advice: when people first sign up to your blog, send them a welcome message telling them about what you stand for.
In your copy, especially your Welcome Letter, never be afraid to say with clarity and boldness precisely what you believe and specialize in.
Stand for something and you will never stand alone.
What a powerful message. Take a moment to grasp it fully.
I have taken his advice to heart. Today I am going to talk about bit about my core values – beliefs that are central to Writing Happiness.
If we are not on the same page, you can unsubscribe. Right now.
But before that, a short intro is needed. Here’s what happened over the last 2 weeks or so ..
- I became the Finalist – Top 10 Writing Blogs by Write to Done
- I was one of the “12 Bloggers You Really Should Read in 2012” by Danny Brown
- My last post ‘Why these 34 Bloggers Inspired Me in 2011’ received a fantastic response. Many bloggers named in the list not only dropped by to leave a comment but very kindly shared the post among their networks.
- My latest guest posts did very well:
Blogging With Kids: 9 Tips and Tricks to Keep You Sane on Problogger (570+ Tweets)
Are You Too Scared to Write? Stop Thinking and Just do it on Stepcase Lifehack (254 Tweets)
Get Your Blog Ready for 2012 in 13 Steps on Daily Blog Tips
The result? I gained hundreds of new subscribers. YAY.
This post is for you if you are a new subscriber.
This post is also for my long time readers, although they might do a better job of describing what they think Writing Happiness stands for.
This post is for you – the visitor – see anything you like? Why not stay around a bit longer?
Let’s get on with what I stand for.
Belief #1 Writing for Results
I am primarily a business writer. I have an MBA- Marketing background. I have taught Business Communications and Business Writing to Undergrad students. Needless to say, I am a huge fan of writing to achieve something, rather than for self expression only.
Write with a purpose; whatever genre you write in, your writing will flop if there is no real reason for it.
Why are you writing? What do you want your readers to know, understand, do? Identify your purpose.
Some people write without having a clear answer to these questions. I don’t. I always write with a purpose. It is either to persuade or to teach. As simple as that.
Belief #2 Effective Writing = Effective Communication
For any sort of writing to be effective, it needs to communicate its message effectively, and these three principles is what I swear by.
Write to express and not to impress. Make sure you write at the level your readers understand and appreciate and get your point across without confusing them. As a writer on the web/blogger, be conversational.
Get rid of all the unnecessary words, make every word work harder.
Make one main point in your writing and write everything to support that. Don’t go off on a tangent. Follow the rule of one.
I believe in writing from the heart but keeping your smarts with you.
Belief #3 I blog When I have Something to Say
I work hard to produce highly quality content. I read a lot of books, lots of other blogs. I learn constantly. I write for work.
My posts are usually long-ish. (This one is 950 words).
And I post once a week or so. This is my blogging schedule and this is what you are going to get. In today’s information overloaded world, isn’t that a good thing?
Belief #4 I am a Blogger, therefore I am Accessible
Some people advocate that the only way to make life simple is to cut down on absolutely everything. And that includes people as well. I do not agree.
As a blogger, I am ready and willing to interact with people. I do not assume that my time is more important than yours. I would like my audience to read and comment or share, and I love nothing better to reciprocate
My community – my tribe – is important, it’s one of the reasons why I blog.
Belief #5 I Write for the Motivated
Occasionally, I do feel down in the dumps. But then I always get up, dust myself off and continue.
I haven’t had an easy life. As a parent, I have some challenges that most don’t have to face. I have had to stay home for 6 years to deal with them.
I refuse to compromise on my values, ethics and standards. I only connect with like-minded people who believe the same.
I learn every single day, I work hard, I spend time with my family and friends and I want to help my readers. I want to make a difference.
And I am not perfect. I work towards excellence, not perfection.
This means I only have time for people who are positive, ethical, and driven to succeed.
If you share these five beliefs, than I am delighted to have you on board. In fact, we are perfect for each other. We have similar goals and we get excited by same sort of things.
Rest assured that you haven’t made a mistake by choosing to read Writing Happiness.
Why do you read Writing Happiness? Share in the comments below, I would love to know.
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